Seven lessons from Google and Stanford
7 Lessons Learned
How to create what's next
Over a decade of practicing alongside the world's most innovative teams. Seven shifts that changed how they create, collaborate, and meet uncertainty. Now distilled into seven daily practices you can begin this week.
The premise
The future is uncertain.
But your response to it doesn't have to be.
You don't find the future. You create it.
Paralyzed by the “No, But” mindstate
You unintentionally shut down possibilities. You or your team get stuck defending the status quo instead of building on new ideas.
Waiting for the perfect moment
You delay action for a certainty that never comes. While you polish and perfect your ideas, you lose momentum and opportunities pass.
Surviving the present task
Your days are filled with noise, busyness, and cluttered inboxes. You are executing tasks, but you have no mental space to design the future you actually want.
What you'll gain
What seven lessons give you
Not theory to file away. Seven shifts you can use in your next meeting, your next decision, your next hard conversation.
Use a shift the same day
Each lesson distills one move from years inside Google, Stanford, and Silicon Valley into something you can try before lunch.
Learn it through a real story
Every lesson opens with a moment from the room, then hands you the experiment that made the difference.
Fit it around your week
Short, self-paced days you take whenever you have twenty minutes, with 30-day access to return anytime.
“Frederik doesn’t just embrace change, he initiates it. Standing still is not an option for him.”
Oliver Bierhoff
Former Director, German Football Association
7-Day Curriculum
Your Journey
Day By Day
Seven lessons, self-paced
Seven shifts. Seven days.
A real story, a surprising perspective, and one experiment you can try, every single day.
Who he is
Most people wait for the future.
I practice it every day.
I am Dr. Frederik G. Pferdt. My mission is to invite everyone to create their own visions for what is coming. From shaping Google's creative culture to teaching at Stanford University, I have practiced with some of the brightest minds in the world.
Through this highly focused 7-day course, you will gain direct access to the most powerful personal lessons and daily practices I have learned from practicing alongside the brightest minds.
Google's First and Former Chief Innovation Evangelist. Stanford Adjunct Professor. NYU Visiting Fellow. Author of What's Next Is Now.
What you get
Seven lessons, self-paced.
€/$99
Final price shown at checkout.
Seven shifts from the world's most innovative teams. Seven daily practices you can begin this week.
In English. 30-day access. Self-paced.
Frequently Asked Questions
Google asked me to imagine the future.
I turned it into a daily practice.
Now it's yours.
Seven shifts. One practice at a time.