How long do I have access to the course?

You have 30 days of access to all course materials from the moment you enroll. That gives you plenty of time to complete the journey and revisit any lessons you want to go deeper on.

Is this course self-paced?

Yes, 7 Lessons Learned is completely self-paced. While designed as a 7-day journey, you can move through the material at whatever speed works best for your schedule and learning style.

How much time do I need each day?

Each day includes a short guided practice and a 20-minute experiment. Most people spend 30-45 minutes per day. You can always come back and go deeper later.

Is this course different from the Mindstate Course?

Yes. The 8-Day Mindstate Course focuses on building your future-ready mindstate through six dimensions. 7 Lessons Learned shares the specific micro-shifts I developed at Google and Stanford. Practical frameworks you can apply immediately in your daily life.

Is there a money-back guarantee?

Yes. If something has not shifted within the first 14 days, email me at team@frederikgpferdt.com. I refund every cent. No questions. Just a reply.

Google's first Chief Innovation Evangelist · Stanford

7 Lessons Learned. Createwhat's next.

Name: Future-Ready Mindstate
Price: 89 USD
Availability: InStock

Seven shifts I practiced with the world's most innovative teams, distilled into seven daily practices. Begin this week.

7 days, self-paced. Complete in your own time

Practical tools, daily experiments, and real stories

30-day access. Revisit anytime

Begin the Journey · €/$99

Instant access. Self-paced, 30-day window.

7 Lessons Learned from Future-Ready Teams Around the World

The premise

The future is uncertain.
But your response to it doesn't have to be.

You don't find the future. You create it.

Paralyzed by the “No, But” mindstate

You unintentionally shut down possibilities. You or your team get stuck defending the status quo instead of building on new ideas.

Waiting for the perfect moment

You delay action for a certainty that never comes. While you polish and perfect your ideas, you lose momentum and opportunities pass.

Surviving the present task

Your days are filled with noise, busyness, and cluttered inboxes. You are executing tasks, but you have no mental space to design the future you actually want.

“Frederik doesn’t just embrace change, he initiates it. Standing still is not an option for him.”

Oliver Bierhoff

Former Director, German Football Association

7-Day Curriculum

Your Journey
Day By Day

One powerful idea

One real story

One experiment to try

Reflection prompts

Who he is

Most people wait for the future.

I practice it every day.

I am Dr. Frederik G. Pferdt. My mission is to invite everyone to create their own visions for what is coming. From shaping Google's creative culture to teaching at Stanford University, I have practiced with some of the brightest minds in the world.

Through this highly focused 7-day course, you will gain direct access to the most powerful personal lessons and daily practices I have learned from practicing alongside the brightest minds.

Google's First and Former Chief Innovation Evangelist. Stanford Adjunct Professor. NYU Visiting Fellow. Author of What's Next Is Now.

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What you get

Seven lessons, self-paced.

Seven shifts from the world's most innovative teams. Seven daily practices you can begin this week.

7 guided practices with Frederik

Practical tools and daily experiments

Real stories from Google, Stanford, and beyond

30-day access to all materials

€/$99

Begin the Journey

In English. 30-day access. Self-paced. Final price shown at checkout.

Save 10% in the bundle

Frequently Asked Questions

Google asked me to imagine the future.
I turned it into a daily practice.
Now it's yours.

Seven shifts. One practice at a time.

Begin the Journey · €/$99

7 Lessons Learned. Createwhat's next.