
Eight days, self-paced
Future-Ready
Mindstate Course
Because the way you see tomorrow shapes how you live today.
Begin the Journey · $39930-day access. Complete all 8 days or pay nothing.
Eight days, self-paced
Future-Ready
Mindstate Course
The frameworks I developed as Google's first Chief Innovation Evangelist and teach at Stanford University.
Because the way you see tomorrow shapes how you live today.
8 behind-the-scene stories · ~20 min per day · 30-day access
Instant access. 30-day course window.
You open your laptop on Monday morning. The same inbox, the same meetings, the same projects. Nothing is wrong. Everything is fine. And that is exactly the problem. Fine is not a future. Fine is a holding pattern.
I built this practice for moments like that. Not a crisis. A readiness. The sense that something new needs to begin, and you already know it.
Skills fade. Mindstates compound.
Day 1
“I know I should think bigger, but I don't know where to start.”
“Uncertainty makes me freeze. I wait until I feel ready.”
“I react to the future instead of shaping it.”
Day 8
“I run small experiments daily. I don't wait for permission to create.”
“Uncertainty is where I do my best work now.”
“I have a practice. Six dimensions I work with every day.”
This is for you, if
- You believe the future is something you create, not something that happens to you.
- You are done collecting information and ready to start experimenting.
- You want the practice I built at Google and teach at Stanford. In your morning. From within.
Pushing boundaries and shaping futures
“Frederik stands as a visionary pillar within the Stanford University community. His teachings have invigorated students, fostering a culture of continuous innovation and critical thought. His contributions have enriched our community immeasurably.”
David Kelley
Founder and Partner Emeritus, IDEO
8-Day Curriculum
Your Journey
Day By Day
Day 0: Try this now
Replace every “but” with “and”
In your next conversation, swap every “but” for “and.” “I like this idea, but...” becomes “I like this idea, and...” Notice how the energy of the conversation shifts when you stop closing doors and start opening them.
This is Day 2 of the course. There are seven more shifts like this.

Who he is
I shaped Google's creative culture.
Now I teach the practice behind it.
I am Dr. Frederik G. Pferdt. My mission is to invite everyone to create their own visions for what is coming. From shaping Google's creative culture to teaching at Stanford University, I have practiced with some of the brightest minds in the world.
Through this course, you will gain direct access to the frameworks, the one future-ready mindstate, and the daily practices I have developed across more than a decade at Google and eight years at Stanford. From within.
Google's First and Former Chief Innovation Evangelist · Award-winning Author of What's Next Is Now · Stanford University · 250,000+ people reached worldwide · 500+ media publications
Eight days. $399.
Start tomorrow morning.
Less than one dinner out. About four coffees a week for a month. Roughly half a keynote ticket.
8,400+ practitioners across 17 countries. 92% completion rate.
The Frederik Promise
Complete all 8 days. If you don't feel a shift, you pay nothing.
This is my personal promise. Complete the course. Do the experiments. If you finish Day 8 and something hasn't shifted, email me at team@frederikgpferdt.com. I refund every cent. No forms. No hoops. Just a reply. From within.
If cost is a barrier, reach out. team@frederikgpferdt.com. No forms. We'll find a way.
Frequently Asked
Questions
What if your best day
was still ahead?
Eight days. One practice at a time.
Complete all 8 days or pay nothing

