Google's first Chief Innovation Evangelist · Stanford
A future‑ready mindstate.
Eight guided mornings, about twenty minutes each. One dimension a day. From within.
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Google's first Chief Innovation Evangelist · Stanford
Eight mornings. A future‑readymindstate.
Eight guided mornings, about twenty minutes each. One dimension a day. From within.
Complete all 8 days or pay nothing. 8,400+ practitioners across 17 countries.
What to expect
One morning in the practice.
Watch
A short story from behind the scenes at Google and Stanford. Frederik opens the day's dimension.
Shift
One dimension unpacked: what it is, why it works, and how it feels when you use it.
Practice
The playbook hands you one experiment for the morning. Run it before the day runs you.
After Day 8, you keep
- Six trained dimensions, and your own Dimension X, named
- The downloadable playbook with every ritual and experiment
- A morning practice that stays after the course ends
You open your laptop on Monday morning. The same inbox, the same meetings, the same projects. Nothing is wrong. Everything is fine. And that is exactly the problem. Fine is not a future. Fine is a holding pattern.
I built this practice for moments like that. Not a crisis. A readiness. The sense that something new needs to begin, and you already know it.
Skills fade. Mindstates compound.
Day 1
“I know I should think bigger, but I don't know where to start.”
“Uncertainty makes me freeze. I wait until I feel ready.”
“I react to the future instead of shaping it.”
Day 8
“I run small experiments daily. I don't wait for permission to create.”
“Uncertainty is where I do my best work now.”
“I have a practice. Six dimensions I work with every day.”
This is for you, if
- You believe the future is something you create, not something that happens to you.
- You are done collecting information and ready to start experimenting.
- You want the practice I built at Google and teach at Stanford. In your morning. From within.
Not for you if you want predictions, hacks, or a spectator seat. This is practice.
Pushing boundaries and shaping futures
“Frederik stands as a visionary pillar within the Stanford University community. His teachings have invigorated students, fostering a culture of continuous innovation and critical thought. His contributions have enriched our community immeasurably.”
David Kelley
Founder and Partner Emeritus, IDEO
8-Day Curriculum
Your Journey
Day By Day
Day 0: Try this now
Replace every “but” with “and”
In your next conversation, swap every “but” for “and.” “I like this idea, but...” becomes “I like this idea, and...” Notice how the energy of the conversation shifts when you stop closing doors and start opening them.
This is Day 2 of the course. There are seven more shifts like this.
Who he is
I shaped Google's creative culture.
Now I share the practice behind it.
I am Dr. Frederik G. Pferdt. My mission is to invite everyone to create their own visions for what is coming. From shaping Google's creative culture to teaching at Stanford University, I have practiced with some of the brightest minds in the world.
Through this course, you will gain direct access to the frameworks, the one future-ready mindstate, and the daily practices I have developed across more than a decade at Google and eight years at Stanford. From within.
Google's First and Former Chief Innovation Evangelist · Award-winning Author of What's Next Is Now · Stanford University · 250,000+ people reached worldwide · 500+ media publications
Eight days, self-paced.
Start tomorrow morning.
Less than a dinner out, for a practice you keep for life.
Final price shown at checkout. 8,400+ practitioners across 17 countries.
My promise
Complete all 8 days. If you don't feel a shift, you pay nothing.
This is my personal promise. Complete the course. Do the experiments. If you finish Day 8 and something hasn't shifted, email me at team@frederikgpferdt.com. I refund every cent. No forms. No hoops. Just a reply.
If cost is a barrier, reach out. team@frederikgpferdt.com. No forms. We'll find a way.
Frequently Asked
Questions
What if your best day
was still ahead?
Starting is the first practice. Day 1 begins the moment you join.
Complete all 8 days or pay nothing