
Online Course
Future-Ready
Mindstate Course
Because the way you see tomorrow shapes how you live today.
Begin the Journey · $39930-day access. Complete all 8 days or pay nothing.
Online Course
Future-Ready
Mindstate Course
The frameworks Frederik developed as Google's first Chief Innovation Evangelist and taught at Stanford University.
Because the way you see tomorrow shapes how you live today.
8 behind-the-scene stories · ~20 min per day · 30-day access
Instant access. 30-day course window.
You open your laptop on Monday morning. The same inbox, the same meetings, the same projects. Nothing is wrong. Everything is fine. And that is exactly the problem. Fine is not a future. Fine is a holding pattern.
Frederik built this practice for moments like that. Not a crisis. A readiness. The sense that something new needs to begin, and you already know it.
Skills fade. Mindstates compound.
Day 1
“I know I should think bigger, but I don't know where to start.”
“Uncertainty makes me freeze. I wait until I feel ready.”
“I react to the future instead of shaping it.”
Day 8
“I run small experiments daily. I don't wait for permission to create.”
“Uncertainty is where I do my best work now.”
“I have a practice. Six perspectives I work with every day.”
This practice is for you if...
What leaders are saying
Pushing boundaries and shaping futures
“Frederik stands as a visionary pillar within the Stanford University community. His teachings have invigorated students, fostering a culture of continuous innovation and critical thought. His contributions have enriched our community immeasurably.”
David Kelley
Founder and Partner Emeritus, IDEO
8-Day Curriculum
Your Journey
Day By Day
Day 0: Try this now
Replace every “but” with “and”
In your next conversation, swap every “but” for “and.” “I like this idea, but...” becomes “I like this idea, and...” Notice how the energy of the conversation shifts when you stop closing doors and start opening them.
This is Day 2 of the course. There are seven more shifts like this.

Your Guide
Frederik shaped Google's creative culture.
Now he teaches the practice behind it.
Dr. Frederik G. Pferdt is on a mission to invite everyone to create their visions for what comes next. From shaping Google's creative culture to nurturing minds at Stanford University, he has helped thousands discover their own creativity.
Through this course, you'll gain direct access to the frameworks, mindstates, and practices he's developed over decades of practicing alongside the world's most innovative organizations.
Google's First and Former Chief Innovation Evangelist · Award-winning Author of What's Next Is Now · Stanford University · 250,000+ people reached worldwide · 500+ media publications
Course Enrollment
Begin the Practice
~$50 per day of guided practice
8,400+ practitioners across 17 countries. 92% completion rate.
The Frederik Promise
Complete all 8 days. If you don't feel a shift, you pay nothing.
This is a personal promise. Complete the course. Do the experiments. If you finish Day 8 and your perspective hasn't shifted, email team@frederikgpferdt.com for a full refund. No forms. No hoops. Just a reply.
If cost is a barrier, reach out. team@frederikgpferdt.com. No forms. We'll find a way.
Frequently Asked
Questions
What if the future isn't ahead of you
but a practice you begin today?
Eight days. One practice at a time.
Complete all 8 days or pay nothing